Artificial Intelligence (AI) is transforming every sector—and the social economy is no exception. But while many organisations struggle to balance the efficiency AI offers with ethical and social responsibility, the SETS project is showing SEOs how to harness this powerful technology without compromising their mission.
The SETS AI course is specifically tailored for SEO managers, directors, and digital strategy leads. Its goal is to demystify AI by introducing key concepts such as supervised and unsupervised learning, natural language processing, and machine learning. The course also provides an overview of real-world applications—like using AI to optimise fundraising strategies, manage grants, and automate repetitive tasks.
But what truly sets this course apart is its emphasis on ethics and sustainability. AI comes with challenges—privacy risks, bias in algorithms, energy consumption in data centres, and over-reliance that can weaken human decision-making. The SETS training doesn’t shy away from these issues. Instead, it empowers participants to critically evaluate AI tools, develop ethical guidelines for implementation, and design AI-enabled workflows that respect transparency, inclusivity, and environmental impact.
Delivered via a blended learning model, the course combines online modules with live workshops. Participants engage in simulations and scenario analysis to understand how AI can either support or disrupt their social mission. They also receive a recognised certification aligned with the European Qualification Framework (EQF Level 4), helping them demonstrate their AI literacy in professional settings.
AI doesn’t have to be a foe. With the right knowledge and strategy, SEOs can turn AI into a powerful ally for innovation and impact.
Enroll in the SETS AI training to navigate tech responsibly: sets-project.eu
